1-18-08

19 07 2007

Have you heard about the 1-18-08 movie yet? It exploded into the public eye when a teaser trailer was seen before the Transformers movie.

This is a beautiful example of viral marketing. All the makers of the film have done is make a mysterious trailer, showed it at the opening of the summer’s biggest blockbuster with no more information than a release date, and set up a website that shows only a few pictures. Everywhere you look, people are sharing ideas of what the movie is about.

I’ve heard three possiblities:
1. It’s a new Godzilla movie. The only thing this theory has going for it is that the whatever it is in the trailer is said to be huge. Other than that… the roar doesn’t sound anything like Godzilla, and I never knew Godzilla to throw things.

2. It’s the smoke monster from Lost. Personally, I know very little about the show Lost. I have no idea what the smoke monster is, but since 1-18-08 is being produced by the same guy that created Lost, this is a good possibility.

3. Cthulhu. I don’t know how much credibility this theory has, but it’s the one I’m hoping for the most. Cthulhu could be a viable explanation for the scream and destruction heard/seen in the teaser. However, I have no idea how much interest (if any) J.J. Abrams has in the Cthulhu Mythos, so this theory might be a bit of stretch.

This could be absolutely huge if it turns out to be a Cthulhu movie. H.P. Lovecraft is a master of horror, and yet we’ve never seen a “big” movie based on any of his stories. The Cthulhu Mythos – and Lovecraft’s works in general – have become a large part of popular culture, especially in horror-related genres. Lovecraft is one of Stephen King’s primary influences; he makes references to Lovecraft’s works in many of his books.

Cthulhu would be a spectacular movie monster. A Great Old One from the blackness between the stars, dead Cthulhu waits dreaming in the vast city R’lyeh beneath the waves of the Pacific Ocean. When the stars and planets are right, the Cthulhu Cult will work to waken their dreaming Priest. The awakening of Cthulhu would mean the end of mankind.

While the actual story, The Call of Cthulhu, might not be very good material to base a movie around – it’s layered in flashbacks – the character of Cthulhu is a perfect apocolyptic force. How would it be destroyed? Can it be destroyed?

I’m almost afraid to find out more information about the movie because I don’t want to be disappointed if it turns out to not be about Cthulhu.

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